It’s time to swap your onboarding process for an onboarding experience

 

Tim Salmon

Director

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Most of us recognise the benefits a clearly defined onboarding process can bring to a business. But the bigger rewards, it seems, come from creating a personalised experience around that process. An experience that wins the hearts and minds of new hires before day one and sets them up for success.

Eli, the award-winning onboarding platform, has been compiling data sets and speaking to its clients (a mix of national and international businesses) and the results are quite astounding.

On average, new hires are visiting their responsive onboarding portal more than 6 times before day one. And, each time they jump online, they’re on there for over 8 minutes – in comparison, your careers website would be lucky to top two minutes. And, if we focus quickly on early career audiences, those figures skyrocket. On average, grads visit their onboarding portal over 35 times before day one (and top 10 minutes per session) as they prepare for work and build relationships with future peers. Hardly surprising when some of them have over 9 months between offer and day one, but hugely reassuring for employers looking to reduce dropout rates.

Indeed, one of their financial sector clients (hiring over 300 graduates a year) lost a meagre 5% to dropout in 2018 (10% less than 2017), saving them considerable time and money. Money they’re now investing in making the experience even better for next year’s intake.

“Not all our clients measure success in the same way”, says Tim Salmon, Director of CA3 (the creators of Eli). “For some, it’s about reducing time to competency and improving first year retention. For others, engagement is key, which is why we recommend surveys on day one, month one and month three. In fact,” he adds, “if you’re serious about getting onboarding right, start surveying your new people now. Understand what works and what doesn’t, then define an experience that works for your business and the people you’re hiring.”

One of their largest clients, a global engineering business, relies on Net Promoter Scores to rate its experience, and has seen a dramatic increase in figures (scores in the high 70s), since launching in March this year. Alongside this, over 90% of managers say they now have the right tools and support to provide the best onboarding experience too.

So, if you want to revolutionise your onboarding process, create an onboarding experience.

For more information on Eli visit geteli.com or, to explore your onboarding experience in more depth with CA3, email [email protected]


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