Adrian Binfield, HR Director for Business Continuity

BT has changed significantly in the 14 years since I joined. We’ve rolled out faster, more reliable broadband across the UK and we’ve launched a number of ground-breaking products and services such as BT Sport.

How to improve your employer brand

A negative employer brand can tarnish a company, preventing it from attracting new talent and gaining new customers. With this in mind, how can employers improve their branding, particularly during the current crisis?

Why intertwining the brand and purpose of an organisation is key for attracting talent?

By SAP

People will remember the “actions and deeds” not the “words” of organisations as we continue to work through the impact of Covid-19. This is an important statement. As consumers and employees, our views and...

Getting past D&I as branding

After the recent node of Black Lives Matter (BLM) protests, countless individuals and firms ‘blacked out’ their social media feeds or website headers to position themselves as supporters of the BLM movement.

HR is a marathon, not a sprint

When discussing the influence of brand on employee purpose, the compact, yet high-performing team behind the London Marathon make for an ideal case study. The Marathon is one of the world’s most iconic...

How time and attendance software is helping businesses find a new normal

By Mitrefinch

Let’s be honest, these are crazy times. Over the past six months, the COVID-19 crisis has impacted virtually every aspect of work and life, forcing employees and businesses to adapt fast in a rapidly changing environment.

The benefits of creating a purpose

Many in HR know that there are many other motivating factors that drive individuals to their get work done outside of merely getting paid. Which leaves a pretty important question: if an organisation offers...

How does internal comms impact employer branding?

Internal communication is a fundamental part of HR’s remit. Particularly in times of crisis and uncertainty like the coronavirus pandemic – where things are continuously changing and new information is coming out almost every day.

How to ensure your company purpose includes all employees

Setting out a company purpose that is inclusive of each employee is no easy task. Every individual will likely hold their own values when it comes to topics such as the environment, equal pay or the use of sustainable energy.

How your brand impacts the talent life-cycle

Working for an iconic company, or a brand that a professional personally identifies with, is a career goal for many. The likes of Apple, Twitter and Nike have vast teams across the world, yet positions are notoriously hard to get.

Is having a company purpose a luxury?

There is a benefit to having a purpose for an organisation. A recent Forbes article explained that, simply put, the purpose of an organisation is to have a meaningful vision and this, if well-executed, will result in profitable and long-term sustainable returns.

Maintaining a productive workforce in the post-pandemic era

By Health Management

As working life in the post-pandemic era begins to take shape, we should reflect on the dramatic changes that many businesses have made to their operating models. Sectors which had never previously considered...

3 steps to enhance your candidate experience

By Allegis Global Solutions

Before lockdown, most of us had a functional knowledge of how to use digital platforms and technologies. However, as Zoom swiftly replaced team meetings and Houseparty allowed us to socialise with....