This digital business and HR landscape is one tht ghd has to evolve to meet. As such, the premium hair product manufacturer has realised the need to adopt technology into its training and business praxis. To explain what these changes mean for the business, HR Grapevine met for an exclusive interview with Kate Burn, Director of People at ghd, at the celebrity-adored organisation's main studio in Soho, London, to discuss the changing business landscape and why it has created a significant need to train employees for, and make them aware of, the shifting digital space.
“Despite the already great online presence that ghd has in the many markets that it is present in, we’re conscious that individuals’ buying habits are changing, meaning they are no longer walking into shops to find products,” Kate tells HR Grapevine. “However, they are watching more social media channels and the products that influencers are using to influence their buying choices. As such employees within the business need to be prepared and able to tackle all things the digital landscape may throw at them.