Introducing an essential new benefit to support employee welfare and experience programmes from Fertifa – fertility for all.
As more and more organisations embrace diversity and inclusion; put mental and financial health programmes into place; proactively promote equality; and implement family-friendly policies and flexible working, over 70% of organisations still do not a have a workplace fertility policy that can support all these HR agenda points.
A silent demand.
However, there is a ‘silent’ but far bigger demand for workplace fertility support than many imagine.
1 in 6 couples in the UK - or 3.5 million people - have fertility challenges and nearly 70,000 IVF treatment cycles are carried out each year in the UK. Data shows that 1 in 4 women experience miscarriage, 80% of single women suffer from fertility decline simply because they are still to find the right partner and 30% of all fertility problems are due to male factor infertility. 100% of the LGBTQ group planning to start a family need help to do so.
This potentially huge number of employees impacted by fertility issues is a major challenge for employers. And yet it remains a taboo subject. Unfortunately employee assistance programmes, private healthcare and the NHS do not provide the solution. What’s more, employees facing fertility challenges typically suffer from a huge burden of emotional, physical and financial stress. 90% experience some level of depression whereas 43% feel suicidal, according to Fertility Network UK. For some, treatment costs can equal the deposit on a house.
Fertifa’s introduction to the benefits market provides a valuable employee benefit which bridges the gap between employers, employees and medical fertility treatment. As a group of benefits and fertility specialists, the team at Fertifa has come together to create a platform for employers to offer fertility education and treatment to employees. This enables companies to approach fertility – still very much a taboo subject – with employees whilst safeguarding employee sensitivity and privacy through education, accessibility and affordability. Fertifa’s solution is tailored to suit all employer budgets and is available for all employees, regardless of their fertility challenge. And with a pure focus on B2B employee benefits the Fertifa team understands and enables a seamless corporate administration process and ROI analysis through its digital platform.
By partnering with Fertifa a company’s employees have access to a team of in-house doctors and advisors. And everyone using Fertifa’s service receives a free consultation on day one, followed by a bespoke fertility plan. Each individual has access to carefully-screened clinics and labs and is paired with a Fertifa mentor to guide them through all their medical, wellbeing and complementary treatments, prescriptions and consultations – all facilitated by cutting-edge digital portals.
A case for fertility support in the workplace.
Proactively addressing fertility challenges with employees and providing a solution for them has many benefits for organisations. Commercially, companies save money and become more efficient. They become a workplace that future employees proactively seek out. Re-recruitment decreases, absenteeism falls and the productivity of happy and healthy employees increases. Offering guidance on fertility challenges, which often disproportionately impact women in the workplace, also positively supports the corporate agenda and regulatory frameworks around gender balance and diversity and inclusion. Lastly, companies with a fertility policy find they are more easily able to support a positive corporate wellbeing culture which is truly HR focussed.