Artificial Intelligence is transforming the recruitment landscape at breakneck speed. With the majority of talent acquisition taking place online, technology that enhances digital connections with candidates has become a must-have in today’s competitive talent market. The pandemic, and the growing demand for online interaction, has merely accelerated this trend.

Here are three exciting technologies which we at AGS believe are key to staying ahead in the recruitment game.

1. Programmatic Job Advertising

Programmatic advertising automates the laborious process of buying and placing job ads. The software uses predictive algorithms to search online marketplaces, agree on a price and then place ads in optimal locations based on user data. What’s more, it matches candidate criteria with the employer’s history of ad tracking to make sure the right candidates are targeted in the right places.

The technology can analyse a vast number of marketplaces in seconds, allowing the recruiter to focus on more productive work.

According to a recent Allegis Group survey, 39% of HR-decision makers are already using programmatic advertising, with an additional 36% in the early adoption stage.

2. Social Search

Social search automates time-consuming research that helps recruiters effectively source and engage candidates. The software uses data from multiple sources – social media channels, as well as internal databases – to target candidates that best align with job criteria.

Sophisticated algorithms not only save recruiters time but also create a wider pool from which to recruit, offering accurate results based on context and meaning rather than simple keywords.

In the Allegis Group survey, 38% of HR decision-makers are currently using social search, whilst 36% are in the early adoption phase.