How to embed coaching culture
Promoted by How to embed coaching culture

How to embed coaching culture

Promoted by Working Transitions

Lynne Hardman

Lynne Hardman


Today’s world of work is constantly changing. Operating within an environment of continuous and rapid change is the ‘norm’ for many organisations in 2018. Alongside this, more is being demanded of individual employees and flatter or continuously evolving structures are making career development opportunities more diverse and sometimes difficult to identify. To ensure success, leaders must ensure that their people are fully engaged and feel aligned to the business strategy.

Many companies invest in coaching programmes to develop leaders but the most forward thinking organisations recognise the value in offering coaching support more broadly throughout the workforce and in a range of situations. A strong culture of support for personal development, engendered by high quality coaching, helps to attract, engage and retain business critical talent.

Ensuring that organisational strategic priorities are understood at all levels of a workforce, and that behaviour and attitudes are aligned to ensure achievement of these goals, requires effective communication and collaboration between employer and employee. Leaders with well-developed coaching skills are most likely to achieve the required outcomes and those employees who have themselves benefitted from coaching are more likely to demonstrate the behaviours required for success. Although it can take time to invest in, build and embed this coaching culture, the increase in trust and commercial benefits to the organisation can be dramatic and long-lasting.

Done well, coaching can align business and individual goals and deliver tangible results. Benefits to both the organisation and the individual employee are abundant and include:

Viewing coaching as an essential skill, required from all people managers across the organisation, is a good place to start. The ability to deliver tangible results from teams via effective coaching skills is something that can be measured and recognised. Developing these skills in people managers begins the process of embedding skills
in the next generation.

However, the recent report ‘Good Work: The Taylor Review of Modern Working Practices’ found that only half of employees feel that their manager is good at seeking their views, something that a competent coaching style can avoid.

In our view, there are two common attributes of successful organisations. Firstly, business objectives and individual goals are closely aligned. Secondly, teams work together successfully to achieve common goals with these goals being well communicated, easily understood and embedded throughout the organisation at all levels.

However, for most organisations, achieving high levels of engagement needs focus. There is a wealth of evidence that suggests that, with the right coaching support, individuals can overcome many barriers – whether cognitive, behavioural, performance, attitudinal or career-goal related. This ensures that people both engage and align with their organisation’s objectives, as well as achieve their business and individual goals as part of an effective team.

To retain talent and maintain a competitive edge, companies should focus attention on building engagement, loyalty and job satisfaction. Organisations whose managers are effective coaches are the role models that create a coaching culture which ultimately creates a positive and productive environment for the entire workforce. A study conducted by Harvard Business School aligns with the Taylor Report and shows that the main motivator of employees is NOT reward and recognition, but progress. This sense of progress and development can be significantly enhanced by regular career coaching conversations between employee and employer within a companywide supportive coaching culture.

To find out how Working Transitions can support your organisation please call 01604 744101 or visit

Working Transitions is the largest wholly UK owned transition specialist. We drive successful organisational change by supporting its most important enabler - people.

In a world of non-stop change some things stay reassuringly constant. We consistently deliver excellent results – helping organisations and individuals to develop, thrive and to manage the challenges and opportunities of change. As part of the Career Partners International network our local experts deliver the same exceptional service wherever you are in the world.

Onboarding | Development | Change | Outplacement


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