UK 
United States
When asked how often they measure the effectiveness of their candidate sourcing channels, the responses to the UK Candidate Attraction Survey were a mixed bag.
In this insight, we look at the impact of increasing measurement and getting a better return on recruitment advertising investment.
What gets measured…
Research carried out by Eploy in association with HR Grapevine* found that, on average, around a third of in-house recruiters regularly measure each sourcing channel. The most measured sources of candidates are Agencies / PSL and Online / PPC Advertising.
