There are constant advances being made in neuropsychology but, as a leader, it can be hard to put these findings into practice.
Our white paper translates this research into practical, actionable recommendations to help you understand people’s reaction to change and guide them through it. Armed with an understanding of the psychology of change, and the brain’s natural response to it, you can avoid the negative responses and more effectively engage your employees with your change.
Change can trigger our fight or flight response
When we feel threatened the brain launches into the well-known fight or flight response. During change people are often exposed to threats, so it is highly likely that this fight or flight response is triggered. As a leader, if you know what these triggers are, then you can try and manage change in a way that minimises the threats that cause these responses
There are 5 common factors that can activate the threat response in social situations:
Status – People care about where they stand in relation to other. For example,people from lower-status merger organisations can often feel like their status is threatened.
Certainty – The brain likes certainty and we’re always searching the environment for information that will help us predict what will happen next. The very nature of change means that there’s often a lot of uncertainty for everyone, from leaders to the front-line workers.
Autonomy – Our brains are wired to seek autonomy and automatically launch into action when it’s threatened. When change is imposed, not co-created, our freedom feels threatened.
Relatedness – Humans are social animals because being connected to others is needed for survival, however, change can disrupt social networks and the potential for interaction.
Fairness – Fairness is more important to people than the material reward itself. Change can often feel unfair to people if it hasn’t been well communicated.
Understanding - We all have a drive to make sense of the world around us. When things don’t make sense, or when things go against our beliefs, we feel stressed and uncomfortable. This can often happen when people don’t fully understand the reasons for change.
To learn more about each neuropsychological response, and tips for overcoming each one, download a copy of our white paper.
Click on the button below to view the white paper, ‘Managing Change: Insights from Neuropsychology'