Candidate attraction | How do you find and engage passive candidates?

One of the benefits of finding and engaging passive candidates is that you can interact with suitably qualified professionals before they start to consider moving job.

Understanding and engaging your targets is particularly useful if you are seeking niche skills – where the pool of potential talent can be quite limited in scope. In this insight, we’ll explore some ways to find and engage passive candidates.

The candidate experience begins during talent attraction and sourcing, even before a potential candidate applies for a job so your brand must be on point with the right messaging to engage.
As more employers realise the benefits of engaging and finding future talent, having a strategy for connecting with passive candidates will be beneficial. It should include an understanding of your particular audience groups and where to focus your recruitment marketing efforts. It’s unlikely that passive candidates will be trawling job boards; therefore, it is crucial to have a strategy for finding and engaging them.

Here’s how…