‘The consultant factor’ | How to build people analytics products that non-HR leaders actually use

Businesswoman analyzing data dashboard

In early 2024, a Sage survey found that people analytics tools were the most common form of HR technology being adopted by HR leaders across the world.

45% of over 1,000 HR leaders said their organisation was embracing people analytics products. For context, only 33% voted for Chat GPT and just 6% for other AI-powered HR tools.

These positive signals about the maturity of the people analytics function were exciting for those who have worked in the profession for a number of years. Perhaps, finally, HR departments were catching up with peers in other departments, such as finance, and becoming less gut-feel and more data-led?

In many ways, yes. Unfortunately, however, research shows that the same issues are still blocking the adoption of people analytics products more widely across the business.

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