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#CareerTok & #WorkTok - Does it help or harm employer branding?

TikTok’s short loop 15 second videos are not only highly addictive but also increasingly becoming a recruiter’s playground. Can #WorkTok and #CareerTok deliver credible candidates and build a solid employer brand? HR Grapevine reports.
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HR Grapevine | Executive Grapevine International Ltd
#CareerTok & #WorkTok - Does it help or harm employer branding?
Employers are increasingly turning to TikTok as an ‘essential’ recruitment channel

It has always been a rule of thumb to advertise where the audience is and for Gen Z jobseekers that’s increasingly TikTok. LinkedIn the professional networking site is reportedly passé for the new team in town and many employers are turning to the user-generated video platform to post their vacancies but is it helpful or harmful to employer branding?

#hiring #worktok #fyp.

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