
Inside the Brand | Channel 4 on nurturing its employee audience
As one of the most prolific broadcasters in the UK, Channel 4 has produced shows for audiences of every...
Inside the Brand Shaking up talent management at innocent drinks innocent drinks is synonymous with cheeky advertising, healthful beverages and oh-so-quirky branding – but does the company’s engaging advertising match its employee engagement? Words by Sarah Williams When I first moved from Long Beach, California (a city famous for Art Deco architecture and Snoop Dogg), I was pretty unimpressed with the UK’s health food offerings. Despite being extremely...