Culture | Insiders story - Dr. Marten's impressive cultural transformation

For this instalment of ‘Insiders Story’ Helen Verwoert – Global HR Director of Dr. Martens kindly spared some of her time to talk to me about the Dr. Martens journey.

Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Originally produced for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated with musical movements. Dr. Martens have since transcended their working-class roots, while still celebrating their proud heritage. Almost six decades later, “Docs” or “DMs” are worn by people around the world who use them as a symbol of empowerment and their own individual attitude. Dr. Martens currently trades in 58 countries worldwide.