How to marry recruitment with the employment experience

A CareerBuilder survey found that nearly 80% of candidates say the way a company handles recruitment is indicative of how it treats its employees. And with the ability for negative reviews to go viral within hours, it’s important that your recruitment experience reflects the brand you’re aiming to be.

However, even the most desirable employers can slip up – just last month, an Amazon Web Services recruiter sent an email to a woman with “Diversity HIRE” in the subject line. The email, which was shared online, was to encourage a female to apply for a software engineering position.