Looking your best on Social Media - tips, rules and best practice: Part 1

When using social media platforms you have the opportunity to reach a wide audience with some effective visual content. There are many social sharing sites to cross-promote your content to a wide audience, all used in a slightly different way with tailored messaging to fit each platform and appeal to a slightly different audience.

In the Candidate Attraction Survey 2017 we revealed the best channels for sourcing quality and quantity candidates and of all of the channels in use, social media delivered disappointing results for recruiters. It was the fifth most used channel by 64% of in-house recruiters yet lagged behind every channel to find the right quality and quantity of candidates. One thing we do know from the survey is that regular measurement and monitoring of activity can go some way to improving the effectiveness of social media engagement so make sure you have measures in place.

This is a short guide to explore some of the most popular platforms and if they have character limitations, what size images work best, when to tag someone in a post or use a hashtag. Remember though all social media platforms can change things from time to time so it’s a moving feast. You can always visit this sizing cheat sheet for the latest sizing specs or see the individual platform help guides, some of which are listed below.

Twitter