Looking your best on Social Media - tips, rules and best practice: Part 1

When using social media platforms you have the opportunity to reach a wide audience with some effective visual content. There are many social sharing sites to cross-promote your content to a wide audience, all used in a slightly different way with tailored messaging to fit each platform and appeal to a slightly different audience.

In the Candidate Attraction Survey 2017 we revealed the best channels for sourcing quality and quantity candidates and of all of the channels in use, social media delivered disappointing results for recruiters. It was the fifth most used channel by 64% of in-house recruiters yet lagged behind every channel to find the right quality and quantity of candidates. One thing we do know from the survey is that regular measurement and monitoring of activity can go some way to improving the effectiveness of social media engagement so make sure you have measures in place.