Content is key in connecting with audiences. When developed with context it can create attention and drive results but to be effective it needs to be distributed to the target audience for whom it was intended.

Social media platforms have the opportunity to reach a wide audience and there are many social sharing sites to cross-promote your content to a wide audience, all used in a slightly different way with tailored messaging to fit each platform and appeal to a slightly different audience.

Last month we looked at Twitter and Facebook platforms and in Part II we’ll look at how best to use LinkedIn, Instagram and Glassdoor. As mentioned in last month’s post, social media platforms can change things from time to time so here is a handy sizing cheat sheet for the latest sizing specs or see below for the individual platform help guides.

LinkedIn

A professional social network that is known to deliver on quality and quantity candidates for many industries. It’s used to engage through sharing of ideas, forming partnerships, getting referrals and connecting with a wide network. LinkedIn allows you to post articles, ideas, job opportunities and photos to really showcase your brand as well as share content that can spark a conversation. Note: Videos are compelling but at this time are only available to individuals posts not Company pages.