How do you target wellbeing initiatives on a global scale?
First and foremost, it’s essential to have a means of matching initiative to need.
Analysis of healthcare cost data doesn’t always gel with global problems. In Hong Kong, for example, the biggest societal issues are cardiovascular disease and diabetes, yet because of the way medical insurance is structured, these issues aren’t highlighted in claims analysis. Instead, claims data shows that conditions related to ‘respiratory systems’ are the biggest cost drivers.
Plus, this is obviously only capturing the health issues of those who claim, as opposed to the problems people are living with on a day-to-day basis that might be contributing towards absence and presenteeism.
Digital solutions, on the other hand, are fully inclusive of everyone. Until now though, such solutions were usually designed for a first world market. Thankfully there are now solutions on the market - such as that offered by Tictrac who participated in the aforementioned webinar - that are fully automated and low cost, therefore accessible to a mass audience.
This brings multiple advantages to companies, including:
• Daily engagement and dialogue with employees.
• Personalisation: the ability to target campaigns towards people at risk of various conditions – for example, targeting initiatives towards those with a BMI > 30 to help those at risk of diabetes.
• Encouraging and supporting people to take greater control of their own health, including working on those habits that might be hindering them from achieving a health goal.
• Helping employers achieve return to work objectives.
Choice & flexibility key
Such platforms and tools help ensure engagement by allowing for personalisation, choice and flexibility: all aspects that employees are crying out for. Willis Towers Watson’s latest Global Benefits Attitudes survey found that those employees with choice and flexibility were twice as likely to feel their benefit programme met their needs.
Equally, a move away from a one-size-fits-all approach would also help meet the WHO’s universal healthcare goals, shifting from health systems designed around diseases and institutions to health systems designed around and for people.