The days of TikTok being solely a platform for dance videos and daft dog reels are long over. Yes, of course, there will always be those 'Capybara' videos (if you know, you know), but the platform is also becoming a major tool for talent recruitment. Yes, you read that right.
A survey by OnePoll for NerdWallet of 2000 people found that 37% trust advice on the platform - yes that means 42% don't, but with over 1/3 of us watching videos tagged with keywords such as #careertok and #careeradvice, this is recruiters' chance to choose whether to stand out and use the platform to build their talent pool.
Today's Top Stories
- 'Clearly banter' | HR worker sues employer for asking him who would be in his threesome
- 'Shake it off' | Inspiration for HR professionals from Taylor Swift as she's named Time's Person of the Year 2023
- DE&I | The fundamental keys to honing a diverse talent pool
- Big Interview | Katie Warrington, Head of HR Services, Volkswagen Financial Services UK
- Work Culture | How to create and sustain a resilient and healthy working culture
Furthermore, there is a growing community of HR voices creating content on everything from Quiet Quitting to answering questions live on video, using hashtags ranging from #hradvice to #hrtok. You can watch and create content from 'Things not to say in an interview' to 'Five things you need to know about working in HR'.
Be careful, though - you want to create content peope feel they can trust. You want to make sure it has a certain level of professionalism, from the sound and the video to the content you're sharing. You need to ask "What's my point here?"
Ask yourself who you are trying to reach, and what your message is. Who are you keen to recruit, and to engage with? Who is your target audience?