Future of work | What is 'chrono working' and why are today's professionals raving about it?

As far as modern workers are concerned, work-life balance is absolutely paramount to a sustainable career, and yet, from the perspective of modern businesses, productivity is king.

These two things may well seem at odds with one another; workers want more time to themselves and less stress to perform on their shoulders and businesses want market dominance and growth.

However, a novel approach to working hours is gaining traction, and may well be the solution that suits everyone. This approach is called ‘chronoworking’.

Unlike the rigid 9-to-5 schedule, chronoworking allows employees to set their work hours according to their natural body clocks. This concept, recently popularised by journalist Ellen C Scott, is reshaping how professionals approach their workday, leading to significant benefits for both employees and employers.