UK 
United States
Are you on LinkedIn and social media? It's a question you are probably asked daily. And while many of us are 'on' the platforms, there are a large proportion of us who aren't actually 'on-on', as it were. We have accounts, but we're not active.
For a lot of us, it's about 'lurking', the mixture of feelings swirling between the 'ick' of seeing people share their inner most thoughts and feelings, the worry of being judged or trolled, and the concern over whether what you have to say is 'worthy'.
When it comes to building personal brand as someone in the HR space, social media and LinkedIn are key players - and you ignore them at your peril, experts agree. The question is, how can you make the most of these platforms to build your own platform as a thoughtleader and grow a personal brand?
LinkedIn has 950M members globally, with 249M members based in Europe and 36M+ based in the UK. And while 5.2M+ talent professionals actively use LinkedIn, it can stil be quite easy to be quite flippant and throwaway on LinkedIn and social media. To see it as a ‘tick box’ exercise, where posting is the goal rather than the actual content you post.
