Businesses are always being told to treat employees as well as they treat customers, but how often does this actually happen? Companies invest huge amounts in technology focussed on customer acquisition and retention strategies, but is the same attention being paid to the attraction and retention of employees? The potential capability of technology is difficult to argue against, but whether companies are implementing technology well is another question entirely. Research by PWC launched last year shows that 90% of C-suite executives believe their company pays attention to people’s needs when introducing new technology, yet only 53% of their employees agreed with this statement. This tells us that although the importance of good technology is understood, its implementation could do with some work. In order to achieve a positive employee experience, technology must be integrated into all aspects of the work environment rather than as an afterthought or ‘bolt on’.
But why does all this matter? Workplace engagement scores are either slowing or declining, and happiness at work is falling. At the same time, unrelenting macroeconomic headwinds mean that harnessing the power of the workforce - with the aim of driving productivity - has never been more important for businesses to succeed. Technology and the other areas of the overall employee experience are all areas that management can try to positively impact in the short to mid-term. Employee experience is something that can both help or hinder businesses in this respect, and its far-reaching effects should not be underestimated.
The takeaway message from this? Technology, culture and the physical environment all have a far reaching influence over your employee experience and if you’re making it difficult for staff to enjoy working for you, they may find something better.