CEO of Webgains on the three trends that will challenge businesses in 2017

Artificial Intelligence (AI)

At the simplest level, chatbots will replace call centres, using the information provided by a customer’s style and responses to make accurate assumptions about what is required - enabling companies to radically cut the costs associated with both onshore and offshore services.

More complex AI solutions will be used in areas such as affiliate marketing to quickly understand data patterns and historic activity to make incredibly accurate predictions of customer demand. Not only will AI enable affiliate marketing to match people to the items they want more quickly and efficiently, but automating this process will release highly trained staff from current manual activity, such as spreadsheet analysis and report generation, allowing them to focus on providing more value to clients and publishers.