Yesterday, Prime Minister Theresa May’s conference speech was plagued with misfortune - a persistent cough, a prankster handing her a fake P45, and to add to it, an unstable stage that sabotaged her slogan.
Despite the setbacks, May responded in a quintessentially British fashion; she was polite, kept calm and carried on, putting forward her range of new policies as part of her mission to promote a ‘British dream’ - despite the scene engulfing her in a nightmare.
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Tom Godber
1. Making an effective presentation relies more on your ability to engage the listener and ensure they take away the key messages you want to impart - rather than drowning them with content. So how you present the info is normally more critical than the detail of the content itself. So Mrs May failed dismally on that - not just the coughing etc, but none of these conference speeches ever deviate from someone droning on for ages! What's more, I hear normal protocol is to protect the leaders voice for the keynote address - and the team around her had her at countless low profile events - talking and talking and talking - not good for the throat.
2. I totally disagree with Mrs May as any example of taking accountability for the failures. In what world does an apology 3 months after the event, in the wake of countless prompts by the media to issue an apology, count as an authentic apology. Authenticity is the key in leadership, and I didn't see that here