How to become a destination employer

More businesses are seeing the commercial potential of becoming destination employers, or employers of choice, for top talent.

With lists coming out every year, providing recognition for organisations who care about their staff, such as The Sunday Times 100 Best Companies or a Glassdoor reveal naming the top 10 companies based on reviews, employee experience is paramount.

Tony Gale, HR solutions expert at the Access Group, explains that for businesses to achieve this status, they must harness the expertise of their HR teams. He tells HR Grapevine: “As workplaces become more employee-centric, and technology provides data-driven insights into people’s changing expectations, HR professionals have been handed a new opportunity to shape the direction of the company and contribute to its growth. Now, more than ever, they can move up the organisational structure, increasing both their influence and credibility as a department.”

He says that it all comes down to building a platform that can effectively attract, engage and retain a diverse and demanding workforce, as well as improving engagement and performance.