
David Whitby, UK country manager at Glassdoor, said a rating based on friends’ recommendations “can make a big difference to recruiting” candidates. “You wouldn’t eat in a poorly rated restaurant or stay in a hotel that didn’t have good customer feedback, so why apply for a job at a company that isn’t strongly recommended by the people that already work there?” he said.
Compounding this, is research from Alexander Mann, which found one in four jobseekers will cut ties with brands following a bad job application experience, and one in five will actually go as far as to stop buying from a brand completely as a consequence.
Izabella Jagiello, Head of Background Checking at Experian, tells us that it’s not just marketing that affects your customers. Recruitment can also “impact how the brand is perceived by those who get to look ‘behind the curtain’, and therefore can see if your brand value matches their experience.”
To see Glassdoor’s list of the top 10 UK employers, click next...
Subscribe now to myGrapevine+ and get access to exclusive new content, and the full content archive.
This is the last preview available to you for 30 days.
To access more news, features, columns and opinions every day, create a free myGrapevine account.