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Girls start to rule out what they can and can’t do by the age of six. This shocking finding, published in a journal called Science, found that girls start to see themselves as less talented than boys at just six years old - a decline in confidence that’s believed to impact on their career trajectory.
Compounding this issue, research commissioned by L’Oréal found that on average 55% of 16-18 year-old full time students are not studying science. Of those, more than a third (40%) said it was because they don’t think science would lead to a career they want to do, and just under a third (29%) feel they are no good at science.
To help eradicate perceptions holding youngsters back from entering a career in STEM, L’Oréal has unveiled a new campaign, aiming to encourage female role models to visit local schools and talk to primary-school aged children to help inspire the next generation of scientists.
We spoke to Paul Gilliam, HR Director - UK & Ireland at L'Oréal, about why it’s important to encourage more women into science careers.
