It still surprises me how many companies think simply launching a range of employee benefits is the way to ensure employee engagement.
All too often companies go to great lengths to plan a great benefits package and do their research on the cheapest or what they see as the simplest option to implement – just for it to fail to engage employees after the initial launch.
Relying on a launch campaign consisting of a few posters up in the workplace and not following up with regular communications is not the way to increase long-term engagement. Let’s face it, it doesn’t matter how good your benefits package is if your employees don’t know about it.
Technology can have a real positive impact on engagement – it doesn’t have to be complex or come with a big price tag either.
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