Disruptor 1: The pace of change
The modern business environment is a hub of rapid change. With new and increasingly affordable technology on offer, startups aren’t restrained by previous barriers to market entry like high start-up costs or access to suppliers. To keep up in this volatile and rapidly changing environment, team structures are becoming more dynamic, and there are many more temporary teams.
These temporary team structures allow organisations to be more agile by helping them to reallocate resources quickly. However, one of the key challenges for these teams is building trust. Team members in temporary teams tend not to know one another well and, due to their agile nature, don’t have the luxury of building trust over time. They have to build ‘swift trust’.
This is a concept that teams in the military, healthcare, crisis response and aviation are very familiar with. For example, studies show that trust within flight teams hinges on predictability. Crew members want to be able to predict what someone will do under certain circumstances.,
Without any knowledge of a teammate, flight crews build trust based on stereotypical knowledge of how they expect their teammates to behave, not on the basis of observed behaviour, but from what they know of the group, team, or organisation that person represents.
TOP TIP FOR LEADERS: Create a common language with personality profiling
Personality profiling is a great way to create a common language and group-level knowledge around certain personality types. When used across the organisation, it enables temporary teams, with members who are relatively unfamiliar with each other, to gauge quickly how someone behaves or likes to be communicated with.
Disruptor 2: Globalisation
To adapt to an age of globalisation, multinational organisations have become reliant on global teams.
In theory, multicultural, diverse, global teams have the potential to be high performing because they can draw upon people with different experiences, insights and perspectives. But, in reality, many global teams do not take advantage of that potential. Almost 1 in 4 of global teams are failing to reap the benefits of cultural diversity.
Communication breakdowns are repeatedly the reason behind this. Teamwork often suffers because people don’t understand others’ local customs, language and social norms. Teams who can’t communicate experience loss of information, conflict and a lack of team identity. All of this creates social distance between team members. , If global teams can’t communicate effectively and combine knowledge between subgroups, they won’t be able to unlock the innovation and creativity they were brought together to achieve.
TOP TIP FOR LEADERS: Use cultural interpreters
Find someone who can advise you on cultural dos and don’ts. The best cultural interpreters are expatriates or people slightly disconnected from the culture they are in. That’s because they’ll have spent time observing and trying to fit into that culture. Use their advice to improve communication within the team and prevent subgroups from emerging.
Disruptor 3: Technology
Advances in technology have triggered what’s being called a ‘spatial revolution’ with flexible and virtual working becoming the new norm. In the UK, for example, working from home has increased by a fifth over the past decade.
There are many business advantages to an increasingly virtual workplace: it saves space, reduces the travel budget, offers flexibility and increases talent pool diversity. But, research suggests that this increasingly virtual world is coming at a cost to team processes and performance.
One of the biggest challenges of virtual teams is the way team members use different digital tools and channels in different ways. This ‘variety of practice’ negatively impacts on trust, the timely completion of projects, team coordination and effective communication. Maybe surprisingly, variety of practice has been shown to negatively affect performance far more than any other aspect such as geographical distribution or working across time zones.
TOP TIP FOR LEADERS: Get your team using online channels in the same way
Spend some time as a team discussing how different online channels and tools are going to be used. Reach agreement on the best way to store information, track progress on projects, communicate different messages and share learning.
Our recent white paper, ‘High performing teams in a disruptive age’ goes into more detail on each disruptor, the challenges they bring and what to do about them. You can download a copy from our website www.lane4performance.com/teams-today
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