Creating value with business analytics

Senior management support is crucial if business analytics is to be effectively adopted and integrated throughout an organisation, a leading academic in business performance has highlighted.

Senior managers must ‘lead from the front’ and be the first to engage with analytics and advocate their use instead of “just investing in a function and leaving the business analysts to promote their value”.

Dr Pietro Micheli, Professor of Business Performance and Innovation at Warwick Business School, says: “Once we have secured that level of leadership commitment, we then need to train analysts to work with people around the organisation and demonstrate how the data fits into their area of the business.”

In the fourth of a series of vlogs for Crown Workforce Management, Dr Micheli sets the scene by using a people scenario to provide context.