Demystifying Business Analytics

We may not be able to predict the future but the ability to review our past and present, and use that information to help shape our future can be attained without the use of sorcery.

That is the message within a new illustrated guide to ‘Demystifying Business Analytics’ published by Crown Workforce Management and authored by Dr Pietro Micheli, Professor of Business Performance and Innovation at Warwick Business School.

Dr Micheli unravels the complexity which shrouds this area of management and clearly outlines how best it can be used to achieve practical benefits.

“We increasingly live in a world where a vast amount of data is gathered, analysed and communicated through various mechanisms, from apps to wearable devices to enterprise resource planning systems,” he says.