Five tips from experts for building a strong company culture

Company culture is the force that drives employees towards their goals and the business towards its targets, and ultimately, success. It’s how things get done around here. To ensure the best results, you need to build a company culture that reflects the type of company you want to be and be clear about what behaviors are expected from employees, from new hires all the way to the CEO.

Here are five expert tips for building a strong company culture:

1. Have a clear purpose and know your core values
   Entrepreneur Jeffrey Hayzlett, author of Think Big, Act Bigger: The Rewards of Being Relentless, stresses the need for a company to determine a clear purpose and set of core values before a strong culture can be developed. He said: “Only when you have aligned your language, values and standards will you have a cohesive culture. Cohesiveness should be your end goal.” Being clear about the aspirations and ethics of your business is key to engaging employees in its culture.

2. Lead by example
   Leaders in the workplace should reflect these core values and the company culture in a way that drives and engages their teams. In addition, there’s no better way to lead by example than to work directly with your team towards common goals – as HR ‘evangelist’ Jessica Miller-Merrell explains: “Management should be approachable and work “in the trenches” with their employees in times of need”.

3. Communication is key
   The best way to promote a strong company culture is to ensure everyone, at all levels of the company, is well-informed. Modern HR systems can include corporate information easily accessed by employees, while internal communication tools can also help inform and engage employees

With important updates and projects, it’s best to go direct. Team meetings in the office or via video conference are the best way to communicate vital information and coordinate projects – ensuring everyone is clear on what is expected of them (and can’t blame ‘missing the memo’).

But it goes both ways – encourage your employees to share their ideas and input, too. An open message board where teams can post suggestions – and receive direct feedback from managers – can help great ideas come into fruition.