Innovation; A word used by virtually all organisations in their sales and marketing materials. It’s almost a cliché to say you’re innovative or are offering innovative or cutting-edge solutions. And the outplacement industry is no different. So why are we joining the throngs and promoting our innovative credentials?
Because not all innovation is created equal
We’ve all seen innovation for the sake of innovation. My personal favourite is the Nissin Ramen Fork, a fork fitted with noise-cancelling technology that, when connected to a mobile app, emits a sound at a certain wavelength to drown out the socially-unacceptable sound of noodle slurping. Thankfully most of these innovation for innovation sake “developments” rarely gain traction. Sadly, the Ramen Fork is no longer being made to the sadness of noodle slurpers everywhere.
Just because something can be digitalised, doesn’t mean it should be. Outplacement is no different
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