'I' before 'E' when it comes to 'VP'

Whether you refer to it as an Employee Value Proposition (EVP) or not, most companies have one in place. In a nutshell, an EVP is the all-encompassing package you offer your employees; their salary, the benefits you provide, your culture. However, putting an EVP in place is often seen as a box ticking exercise, resulting in employers creating a high level and even impersonal EVP. With increasing pressure to recruit and retain talented employees, companies need to consider more than just salary and the employee benefits they offer. As we move into an era where personalisation is key, employers need to steer away from the traditional EVP and take a more individual approach. They need to create an Individual Value Proposition (IVP).

So how can you develop your EVP into an IVP? Here are four key areas you need to focus on.

Culture and values