been asked for, then explain why not.
4. Don’t just communicate with employees; engage with them
Communication of benefits plays a fundamental role not just in telling people what’s on offer, but in involving the workforce in the process. Even if organisations don’t have the budget for an extravagant benefits offering, giving employees a say in their benefits package is effective in boosting engagement and take-up rates.
The report suggests that businesses take time to ensure that the people delivering the employee benefits message – whether that’s the managing director, human resources, or line managers – are educated about the benefits offering and how each one could benefit employees rather than just
providing a long list of product features.
The timing of communication is important here too. It may sound obvious, but making sure that benefits communications don’t coincide with other important communications – organisational changes, for example – is crucial.
5. Create social norms
Finally, it is important to enable a culture in which talking about, signing up for and measuring benefits is typical behaviour.
Employers should focus on providing education and guidance about benefits and on ensuring that information is easily accessible.
Forms of communication that emphasise education can help boost take-up because, if employees feel that they have had meaningful communication with either a colleague or provider, they will see it as education – even as part of other forms of training – rather than a hard sell.
Measuring increases in benefits take-up or reductions in absenteeism, turnover, productivity or costs will establish return on investment which will help you make decisions on the effectiveness of the benefits offering.
Based on Unum’s Workplace Communication Blueprint: How to effectively communicate employee benefits report
To find out how AAG Financial Education can help your employees take financial control,
please contact [email protected] / 0207 016 6745
1,2 Money Talks: Communicating Employee Benefits, Unum 2013
3 Workplace Communication Blueprint: How to effectively communicate employee benefits report, Unum, 2017