5 firms that have aligned their benefits with their purpose

Perks and benefits are a great way to enhance your rewards package, improving hiring, retention and engagement. However, have you considered how well these benefits fit in with your company’s purpose?

The firms below have found ways to reward their employees, whilst also helping to showcase the reason why their business exists, aligning benefits with purpose.

Patagonia – Everybody's gone surfin'

When you sell outdoor clothing and gear all day, it must be difficult not to dream of setting out on your own adventure. Luckily for employees at Patagonia, their boss feels the same way. Yvon Chouinard, the Owner and Founder of the outdoor-wear chain, encourages his employees to go surfing when the weather is right. So long as your work gets done, there’s no excuse for missing the best waves. Staff further away from the sea don’t miss out either – free yoga and hiking trails are available for those in landlocked locations.