Lessons in up-skilling your sales team

Operating in a such a dog-eat-dog market, you’d be forgiven for assuming that internal sales teams would be at the top of the career development list. And yet, a recent article in Raconteur suggested that the UK sales profession is somewhat lagging behind its US counterpart, both in terms reputation and understanding of what makes a good sales person.

With organisations investing millions every single year into customer experience, marketing and research; can we really afford to overlook this crucial component of organisational success? Missed targets and declining revenues are just a couple of consequences attributed to neglecting your sales team; with more serious ramifications such as company-wide redundancies and going into administrations also on the horizon.