4 tips for laying the foundations of a successful benefits communications strategy

More than half of companies view the quality of communications as the biggest factor in benefits engagement, according to research by Thomsons Online Benefits. 

However, at present two in five of those in HR and Reward say they have real difficulty communicating benefits effectively. So how can you ensure you end up on the right side of this statistic? 

The most effective benefits communication strategies. comprise four critical building blocks. Considering these within the context of your business will be key in developing a communications strategy that engages employees in their schemes. 

We spoke to Vicky Edwards, Head of Benefits Engagement at Thomsons Online Benefits, who discussed these with us.