Candidate attraction | Content marketing will ease talent pooling woes

Ensuring you always have the right talent in the right place at the right time requires a well-stocked and enthusiastically engaged talent pool of qualified candidates. Keeping your talent pool up to date can be a challenge for many in-house recruitment teams.

So how can you create talent pools of passive candidates and consistently and measurably engage with them?

Our research with The Firm got an insight into the minds of those responsible for recruitment, and it will come as no surprise that the benefits of talent pooling are plentiful. Tapping quickly into an engaged talent pool in a tight labour market can improve your quality of hire and time to hire. What’s more it can also reduce your reliance on other sourcing channels such as agencies (who will go straight to their talent pool!).

Talent pooling should be easy

Talent pooling should be proactive, aligned for current and future needs, combined with powerful data visualisation on your talent pool's strengths and highlighting areas to improve.