Resourcing | Building your employer brand on a COVID-hit budget

Building your employer brand on a COVID-hit budget

As a result of the pandemic, recruitment levels are low in many sectors, and money is tight in most HR departments. But it’s a mistake to think that now is a time to cut back on employer branding activities.

A highly mobile workforce

Microsoft’s 2021 Work Trend Index found that that 40% of the global workforce are considering leaving their employer this year. Which means that now is the time to act. Firstly, to make sure your organisation isn’t about to lose key talent. Secondly, to ensure you’re attracting more than your fair share of the talent on the move from your competitors – and beyond.

Here are 5 ways CA3 have been helping our clients do just that, by positively building their employer brands without breaking the bank.

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