As we face into a period of economic turbulence and uncertainty, one thing we can be sure about is that there will be an increased focus on efficiency and effectiveness.
For the foreseeable future, for the majority of businesses, cash will be constrained, and return will need to be optimised on every investment. Whilst I know there are people who will find this a strange perspective, in a funny way this is my favourite sort of market to face into: it drives innovation and forces excellence.
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