How a 50-employee company built an award-winning team through apprenticeships


National Apprenticeship Week runs from 9 - 15 February, 2026. Bespoke-Advice, an SME shows that size need not be a barrier to upskilling, learning and development...

Size is no barrier to a top apprenticeship scheme. Bespoke-Advice, a financial services firm with under 50 staff, has invested in early-career talent - earning a Sunday Times Best Places to Work award through WorkL’s rigorous assessment. Director Suzi Lane discusses their success in building an award-winning culture where development and belonging go hand-in-hand.

Suzi Lane

Director, Bespoke-Advice

What inspired your organisation to start offering apprenticeships, and how long have you been running your programme?

We started offering apprenticeships because we believe “doing things properly” includes building the future of our profession, not just benefitting from it. Financial planning has both an “advice-gap” and a diversity problem; apprenticeships are one of the most practical ways we can open doors, create real careers in Worcestershire and raise standards for clients at the same time.

Our programme has been running for several years and is now a cornerstone of the business, delivered through a structured apprenticeship and mentoring scheme with Skills Edge.

Describe the structure of your apprenticeship programme (e.g. roles offered, levels, support systems)?

We run a tailored development plan for every apprentice, so it’s not a one-size-fits-all scheme. Apprentices typically enter via operational/support roles for example, financial services administrator – level three and can progress into technical and client-facing pathways such as paraplanner/financial planner – level four (and beyond).

We started offering apprenticeships because we believe “doing things properly” includes building the future of our profession, not just benefitting from it

For those who go onto become financial planners we offer an inhouse support programme to help them reach Chartered status - level six.

Support is built around: a line-manager mentor, structured off-the-job learning, regular 1:1 training support, and exam/qualification scaffolding aligned to professional standards.

How have apprentices contributed to your organisation’s performance or culture, any specific success stories or achievements?

They bring energy, curiosity and pace; and they raise the bar for everyone because learning becomes “how we do things here”, not merely an “add-on”. Our apprentices have also strengthened our community-minded culture, showing up for volunteering and fundraising, not just their day jobs.

A standout success story is Phoebe Lane, who progressed from apprentice into a chartered financial planner and won CII financial adviser apprentice of the Year 2023.

Our young financial planning team also won the young financial planning team of the year award with Money marketing. This included three individuals who had successfully completed the apprenticeship programme and two who are currently enrolled on it.

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