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Multigenerational merger | How eSky & Thomas Cook's 'meritocracy' became its competitive advantage

Thomas Cook and eSky logos
Thomas Cook and eSky logos

Monday, 23 September 2019, was a dark day in the world of travel and tourism.

Thomas Cook, the world’s oldest travel brand, collapsed after 178 years of operations, leaving thousands jobless and over 150,000 British holidaymakers stranded abroad.

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