Low-key leaders | Shein's CEO keeps such a low profile that even his staff don't recognise him - is this a good strategy?

The fast fashion brand Shein has recently been in the spotlight due to its looming IPO. The company looked like it was going to float on the London Stock Exchange, not the New York Exchange, and would be the capital’s biggest stock market flotation.

The news was met with a lot of criticism from spectators who highlighted the firm’s labour rights violations and detrimental impact on the environment.