'Gender grooming gap' | UNIQLO sales boom sheds light on pressures of 'looking the part' at work

The global Japanese retailer UNIQLO reported a hike in sales. The surge, it says, was in part caused by companies demanding their staff return-to-office, which is ushering its largely Gen-Z consumer base into stores for new workwear.

The company’s CEO, Alessandro Dudech, said that female Gen-Zers under 29 make up 35% of its consumers, and that the firm had seen a hike in sales thanks to viral TikTok videos – showcasing items such as the famous banana bag and pleated trousers.