The PR spin | When HR needs to control the messaging, how can it do that?

Mixed messages are confusing, even for the hardy. Retail giant M&S hit the headlines recently for its generosity in pay and benefits hike while at the same time declaring that its joint Chief, Katie Bickerstaffe has stepped down after just two years.

It’s an internal message that can be spun in many ways and begs the question of how to pitch conflicting news to employees.