Biased recruitment | Is hiring a 'cultural fit' a good or bad thing?

Recruitment has taken on many faces in recent years. Business trends – such as AI augmentation – and major social changes – such as a growing focus on diversity and shifts in candidate behaviour – have influenced the ways organisations are recruiting.

Company culture is everything in an organisation’s recruitment process. Your employer brand and culture are increasingly the top considerations for a candidate – various studies show that young professionals would consider leaving their job if a firm’s culture doesn’t align with their values.