Employee-driven market | Getting your employer brand right in 2024

Research from CareerArc found that 96% of companies realise that their employer brand has an impact on their firm’s revenue, yet only 44% of businesses monitor this impact.

The link between employer brand and revenue is embedded in the ability of businesses to secure the best talent based on how they appear to potential candidates in the market.

Simply put, employer brand is the representation of a company as an employer, including its mission, values, culture, and personality. In a more practical sense, this brand is essentially what a person can expect to experience and be a part of if they join your company as an employee.

A positive employer brand communicates that the organisation is a good employer and a great place to work, which in turn boosts recruitment efforts, employee engagement, and retention. Employer branding is critical to the bottom line, as it can reduce turnover rates, cut hiring costs, and attract better talent.