The past few years in business can be summarised with one word: ‘change’. UK firms have needed to continuously adapt and develop because of a pandemic, the war in Ukraine, hiked energy costs, economic strain, the war on talent – the list goes on. Many experts described this continuous series of unfortunate challenges as a ‘permacrisis’ - a long period of difficulty that seemingly had no end.
Some businesses sank due to this pressure – we said goodbye to Wilko, Arcadia and Debenhams since the pandemic. Yet, like a lotus flower on stagnant water, many businesses started during this period of adversity and some even flourished during this time.