Shifting generations | Gen Z believes the most valuable soft skill is personality - are they right?

Attracting and retaining younger generations in the current talent market is a game of give and take.

It seems that Gen Z, likely the generation that many are now adapting hiring practices to attract, have clearly defined expectations when it comes to finding an organisation that aligns with their needs. However, recent research has also shown that some of this demographic’s pre-conceived notions about their own value in the workplace are woefully wrong.

Gen Z shares its expectations for attraction and retention

With regards to Gen Z’s expectations, it appears that many see increased recognition as a fundamental factor in wellbeing. Recent research from Reward Gateway states that 46% of Gen Z workers in the UK feel their work goes unrecognised.

This, the research found, can lead to feelings of loneliness and, in some cases, prompt them to quit jobs lacking in recognition. In fact, one third say they’re lonely in the workplace – the most of all age groups, and over three times more than Baby Boomers aged 55+.