Shifting generations | Gen Z believes the most valuable soft skill is personality - are they right?

Gen Z believes the most valuable soft skill is personality - are they right?
Gen Z believes the most valuable soft skill is personality - are they right?

Attracting and retaining younger generations in the current talent market is a game of give and take.

It seems that Gen Z, likely the generation that many are now adapting hiring practices to attract, have clearly defined expectations when it comes to finding an organisation that aligns with their needs. However, recent research has also shown that some of this demographic’s pre-conceived notions about their own value in the workplace are woefully wrong.

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