New normal | Will 2024 be the year when the four-day week becomes the standard? Probably not...

At one point in time, flexible working was a prime example of the benefits that truly had the power to lure and retain talent.

Those days are now behind us.

This isn’t because the prospect of working from home, or altering office hours around childcare or medical appointments isn’t still alluring. In fact, far from it. It’s because in the interim, the world experienced a massive shift. One that not only forced many businesses to adopt remote working policies or face the prospect of inactivity, but also changed the perceptions of workers about their careers, and the value of wellbeing in their working lives.

In a post-pandemic world, the concept of flexible working is largely considered a given. This is acutely true among companies that understand the persistent challenges in the talent market. So, where do we go from here? Where are those looking to push the boundaries of their benefits offering to turn? The answer is the four-day week.